Great content is more important than ever
In this digital age, content is an integral part of a product, service and brand; and great content inspires confidence, builds trust, and strengthens brand loyalty – it raises the bar for your competitors
Customers are becoming more savvy, better informed, and more demanding. They want information that’s clear, concise, insightful and actionable. But they also want to do business with companies whose values and principles reflect their own.
For example, if your content doesn’t reflect a diverse range of users, you’re potentially excluding customers who view diversity as a priority.
Great content reflects your company’s vision – its purpose, it values and its ‘Why?’
Content not hitting the mark?
- Are customers reporting issues with your technical content?
- Are your Support teams resolving issues that could be avoided with better technical content?
- Is your marketing content failing to attract enough leads or convert prospects?
Don't have enough time or people?
- Are your product updates being released faster than you can document them?
- Are your development and support teams already too stretched?
- Do you need to update your content for a new CMS, tools, or processes?
Don't have the right skills to make it happen?
- Don't have a dedicated marketing/technical content team?
- Have your writers moved on, taking valuable product knowledge with them?
- Have you migrated to new systems and different way of working, which requires different skills?
As a freelance writer with over 20 years’ experience in enterprise software, consulting and technical writing, I can help you address these common challenges